For bars, clubs and events

Order from anywhere
in the bar.

The line at the bar is the slowest part of the night. With SmartBarIQ, guests order from their own phone, wherever they are standing, and get a ping when the drink is ready.

No app to download

01

The problem

Friday night. The bar is three deep.

Everyone has been this guest. Every bar has lost this sale.

  1. 11:40 pm

    Maya wants a drink.

    She can see the bar from where her friends are standing. She can't get to it. Thirty people had the same idea.

  2. 11:47 pm

    She waits for eye contact.

    The bartenders are taking orders, answering questions and running cards — and making drinks in between.

  3. 11:53 pm

    She shouts her order over the music.

    She asked for a vodka tonic. He heard vodka soda.

  4. 11:58 pm

    Eighteen minutes for one drink.

    Her friends have moved. She won't queue again tonight, so there is no second round.

The guest

Spends the night in a line instead of with their friends.

The bartender

Spends half the shift taking orders instead of making drinks.

The venue

Loses the second round. Every minute in line is a drink not sold.

What we noticed

The line isn't for the drinks.
It's for the bartender's attention.

Making a cocktail takes a minute or two. Getting the order to the person who makes it takes far longer, because ordering, paying and making all happen at the same counter, through the same person. Take the order away from the counter and the line goes with it.

02

The fix

Order from your spot. Pick up when it's ready.

Three steps for the guest. Nothing to download, nobody to flag down.

  1. A guest's phone showing the venue's cocktail menu
    01

    Scan a code, anywhere

    QR codes around the room — on the walls, the high-tops, the lounge tables, by the dance floor. The menu opens in the browser.

  2. The order arriving on the bar station's screen
    02

    Order. It goes straight to the bar.

    Cocktails with photos, spirits, wine and beer. Pay with the order where the venue takes cards. It lands at the bar, written exactly as asked.

  3. Finished cocktails lined up on the bar, ready to collect
    03

    Get a ping. Pick it up.

    The order status updates live, and the phone pings the moment the drink is ready. Walk up, collect, back to the night.

The film

The whole night, in a minute.

A guest orders from across the room, the bar makes it guided and measured, and the drink is waiting when they walk up.

0:00

03

Behind the bar

The bartender just makes drinks.

No shouting, no mishearing, no taking cards between pours.

A cocktail strained from the shaker into a salt-rimmed glass

Same Friday, again

Maya orders from where she is standing.

Before

Three deep at the bar. Eighteen minutes, a shouted order, the wrong drink, and no second round.

With SmartBarIQ

She orders on her phone between songs and stays with her friends. Her phone pings, she collects, and ordering the next one takes ten seconds.

04

After closing

2:10 am. The bar is shut.
The count is already done.

No clipboard, no counting bottles at closing time. Every pour was counted as it was poured.

Where it works

Anywhere people stand and want a drink.

Wherever the crowd is bigger than the bar, the order moves to the guest's phone. The station sits on any counter — no plumbing, no install.

Contact

Shorten the line.

Bring order-from-anywhere to your bar, club or event. Leave your email and we'll contact you for a walkthrough and pricing for your venue.

We use it to arrange the walkthrough and send pricing for your venue — nothing else.

We reply within one business day.

Follow along

@smartbariq